Media Library Slide
Communities are at the vary core of the projects development, in a participative and action oriented model.
Our commitment is to deliver specific data and communication tools about each project for stakeholders to communicate about the project.
What We do
Plant for the Planet, a broaden defintion of hospitality by AccorHotels
The AccorHotels “Plant for the Planet” program was initiated in 2009 in order to reduce the environmental footprint caused by laundry within its hotels. By offering their guests the option to reuse their towels for more than one night, and reinvesting 50% of associated energy savings into tree planting, AccorHotels supports innovative agroforestry projects closest to their hotels. This simple concept helps engage Accor’s customers and employees in meaningful projects that help maintain ecosystems and territories with which the hotels depend upon. AccorHotels has continuously increased its commitment into Insetting in many ways, for example by experimenting in direct commodity sourcing from the agroforestry projects funded by the Company.
Plant for the Planet, a unique program by Accorhotels, helps fund one tree per minute and has contributed to planting more than 4,5 million trees in 25 countries by the end of 2015.
Nespresso's Agroforestry Program
In 2013, Nespresso engaged with PUR Projet in an ambitious insetting program within its coffee supply chain. The objective is to restore and preserve coffee ecosystems Nespresso depends upon for the quality of its Grands Crus, as well as to improve coffee farmers’ livelihoods. Through the implementation of large scale agroforestry insetting projects in Colombia, Guatemala and Ethiopia, Nespresso and PUR Projet work hand in hand with coffee farmers to plant agroforestry trees within and around their coffee parcels.
2 000 000 trees will have been planted by the end of 2017, which enables Nespresso France to balance its carbon footprint ; while the group aims at reaching the objective of insetting 100% of its global footprint by expanding the program. All the projects are verified against the IALL standard (Insetting via Agroforestry at Landscape Level) developed by the IPI (International Insetting Platform), while the program is being certified against the IPS (Insetting Program Standard); then all the program aspects, from its inputs and commitments to the verified outcomes, are registered in the IPI blockchain registry. This is the first time that an environmental commitment is: (1) verified on both sides with the same level of rigor and consistency – on the field side, to verify the carbon sequestration potentiel of the operations and on the emissions side, to verify the adequacy between the reported carbon footprint and the commitment – and (2) published on a public inviolable decentralized registry. Nespresso’s insetting program is therefore a pilot case in the process of building the insetting approach ambition.
Louis Dreyfus Foundation's support to small-scale sustainable agriculture projects
Since 2013, the Louis Dreyfus Foundation (LDF) has worked with PUR Projet to develop projects with smallholder farmers with the objective of improving livelihoods, encouraging sustainable agriculture and restoring ecosystems. The foundation supports agroforestry and agroecology in Thailand through reforestation, rice ducking, system of rice intensification (SRI) and self-sufficiency activities. LDF also promotes reforestation, agroforestry and self-sufficiency in Ethiopia and Indonesia with PUR Projet, and also commited in a project for improved cookstoves for better health and firewood efficiency, in partnership with GERES.
The Tree, a remedy for Nature
Caudalie is a committed natural cosmetic brand and 1% For The Planet member. Through its Foundation, Caudalie has been supporting several conservation projects with PUR Projet for many years; forest conservation projects in Brazil and Peru, a reforestation project in China and agroforestry in Thailand. The objective of each one of these projects is to regenerate natural but threatened environments.
Group Clarins's Seeds of Beauty Program with PUR Projet
Nature has always been at the heart of Clarins’s history and products. Since 2011, through their Seeds of Beauty Program, the Group has been committed to giving back to nature. Clarins Group supports Santa Rosa’s botanical garden in Peru, allowing the preservation of hundreds of native plants and empowering the community to raise awareness about nature preservation locally. Clarins also collaborates with PUR Projet on reforestation and agroecological projects with smallholder producers in Thailand, China, Indonesia and Brazil.
Kering is the first international group which implemented an internal environmental externalities audit, with the initiative they developed called the Environmental P&L (Environmental Profit and Loss). This tool enables the company to assess and measure all the externalities involved by the business activities throughout the whole value chain and translates it into monetary elements so as to help making decisions with a view to reducing the environmental footprint of the company, be more efficient, more transparent and more innovative.
Kering asked PUR Projet to analyze the social and environmental stakes of one strategic supply chain, from the agricultural inputs to the final product. This analysis helped to adjust different aspects of the EP&L tool, to identify potential sustainable sourcing options and potential insetting or emissions reduction initiatives. Kering is a board member of the IPI (International Platform for Insetting), on which Kering shared the EP&L methodology.
The Insolites Bâtisseurs Foundation, founded by Voyageurs du Monde, coordinates its support in the developing countries around four themes:
As part of its commitment to forest conservation and to help the economic development of the South, it is contributing to the preservation of 450 000 hectares of primary forest in the North East of Peru with PUR Projet.
In 2015, upon the launch of its new beauty line “Bahia Do Brasil”, the Ushuaïa brand partnered with Pur Projet for the reforestation of the banks of the São Francisco River which runs through the state of Bahia in Brazil. The goal of the project is to protect the region’s natural resources, that have been highly degraded due to intensive agricultural activity, and to support producers that depend on them. This collaboration is an example of the willingness of a company to offer the choice of a sustainable consumption to everyone.
Saint-Laurent is one of the emblematic brand of Kering group.
PUR Projet is working hand in hand with Saint-Laurent to reach the social and environmental compliance of one of its strategic supply chain, with the ambition to bring this value chain towards improvement over the whole range of activities, from agricultural inputs to final products.
The Sustainable Coffee Program (SCP), powered by IDH is a global, pre-competitive, public-private initiative; which involves industry and trade partners, (local) governments, NGOs and standard setting organizations in the coffee sector. The ambition is to help bring global sustainable coffee production and sourcing practices to scale, by aligning stakeholder investments in producer support programs, which aim to improve farmer livelihoods, enable coffee producers to become more resilient in an ever-changing market and increase sustainable yields to meet growing demand.
Insetting Chocolats Halba's cocoa supply chain
As a chocolate manufacturer, Chocolats Halba has been working to incorporate sustainability in the company’s core business areas and reduce its socio-environmental impacts, in particular within its cocoa supply chain in Peru, Ghana and Honduras. In partnership with Pur Projet, Chocolats Halba supports small-scale farmers in the development of agroforestry practices, allowing them to achieve higher yields and better quality cocoa, through tree plantations inside and around cocoa farmers’ parcels.
Alter Eco, the "perfect chocolate"
Alter Eco is one of France’s main fair trade brand, distributing organic and fair trade food products since 2002. As a historical partner of PUR Projet and one of the initiator of the insetting approach, Alter Eco offsets each year the carbon footprint of its activity, including the emissions from the production of raw materials until the final product’s consumption. Alter Eco’s Insetting program consists in planting trees in our reforestation project in Peru. Following the agroforestry models, the trees are planted within the crops of Alter Eco’s cocoa and coffee producers (all members of Acopagro and Oro Verde cooperatives).
As a certified B-Corp, Alter Eco’s environmental goal is to be a carbon negative business, meaning it insets more than it emits, in part by planting thousands of trees. Since 2007, Alter Eco has planted 28,639 trees with PUR Projet. In 2015 its actions helped sequester 2,592 tons of CO2.
The “Skin Protect, Ocean Respect” program with Eau Thermale Avène
Avène Dermatological Laboratories have been engaged in environmental best practice, developing a range of sun care products that minimize their impact on marine ecosystem. In 2016 to go further, they teamed with PUR Projet to launch Pokmasta, a project to preserve and regenerate marine ecosystems in Indonesia.
Positive sourcing with Dessange
PUR Project collaborates with DESSANGE – through the Phytodess brand – to design and run a “Positive Sourcing” program, which improves supply chains’ social and environmental performance, using recognized international standards and actively supporting the development of “positive” supply chains for biodiversity and local communities.
Corsica Ferries boards its passengers to peruvian forest
Corsica Ferries is the leading company in sea crossing to the Corsica and Sardinia Islands in the Mediterranean Sea. The company is working on the reduction of its environmental footprint by training ship crews to be more eco-efficient and raising awareness among passengers. Corsica Ferries offers a Voluntary Offsetting Program to its clients to offset their travel emissions, and to help plant trees to preserve soils, biodiversity, water and air quality in Corsica and in Amazonia. Today, thanks to the support of its passengers, the Corsica Ferries forest includes more than 50 000 trees in Peru. Numerous communication campaigns have been set up and a contest, in 2013, enabled to 2 Corsica Ferries passengers to visit the Alto Huayabamba project. In 2015, Corsica Ferries forests expanded with the addition of a planting project near Calvi, in Corsica, in partnership with a local beekeeper : beeforage plants help fight biodiversity erosion, damage caused by cattle breeding and wild boars.
Between 2010 and 2012, VITTEL committed to plant 350 000 trees per year in Peru and Bolivia, in partnership with PUR Projet. More than 1 million trees were planted over a 3-year period. To go even further, Vittel involved its customers with an in-store campaign in which a tree was planted for every purchase of Vittel water bottles pack.
What’s more, from 2013 to 2016, several agroforestry initiatives were developed in the heart of the Vosges mountains in France, specifically on the impluvium of VITTEL water, involving the plantation of more than 10,000 trees. This project constitutes an impressive natural laboratory of water protection thanks to the benefits of associating trees and agriculture.
Nature et Découvertes' Wood accounting
To further improve the timber supply chain and measure its impacts, NATURE & DECOUVERTES partnered with PUR Projet to develop a “wood calculator” that converts paper, cardboard and wood into the equivalent number of trees (from biomass). The scope of the program includes all wood based items (packs, publications, supplies, wood products and buildings). The tool provides an accounting for wood consumption and improves traceability on the entire supply chain, from the tree to the end product. In 2011, the company committed to offset its wood consumption from uncertified or non-recycled sources by replanting 45,000 trees in the Alto Huayabamba reforestation project in Peru through its two foundations (Foundation Nature & Découvertes and Fondation Lemarchand). In 2012, the Fondation Lemarchand supported the preservation of 22,000 hectares of primary forest, upstream of the river where 2011 plantations were performed.
The Léa Nature forest
Léa Nature is the most popular French brand for natural and organic products (food, health, dietetic, cosmetics). Socially and environmentally aware, the group has been supporting reforestation, global solidarity, and childhood and health projects ever since its creation. In 2012, Léa Nature partnered with PUR Projet to support reforestation and biodiversity conservation projects. Through its brand Jardin BiO’. By the end of 2016, Léa Nature planted more than 180 000 trees in cocoa, rice and coffee supply chains, in particular in Peru (Alto Huayabamba and Jubilación Segura projects), as well as in the Thailand, Ethiopia, India, Honduras and Indonesia projects.
Fondation Indosuez Suisse's support to forest preservation
The Crédit Agricole Suisse Foundation now Fondation Indosuez Suisse was created in 2012 with the objective of defending forest preservation and regeneration. Since 2013, the Foundation has been supporting the development of medicinal plants agroforestry gardens in Yunnan province, China. The purpose is twofold: increase and diversify farmers’ income, while restoring and preserving the rich biodiversity of the area.
"1 tree, 1 home" with Bouygues Immobilier
Bouygues Immobilier is the leader in the real estate and construction sector in France, developing major housing, office buildings and business parks in France and Europe. With the “1 tree, 1 home” program, in cooperation with PUR Projet, Bouygues Immobilier commits to plant and offer a tree to each new house buyer, in the Alto Huayabamba reforestation project, in Peru. Not only does this program provide an opportunity to raise awareness among its clients, but it also reflects a real corporate engagement with whom collaborators can identify with and share values around sustainability.
Improve agronomic qualities through agroforestry
The Mousline brand is committed to assisting partner farmers to plant trees in Rosières-en-Santerre in Picardy as a voluntary initiative to improve their agro-environmental practices. PUR Projet supports farmers in the deployment of agroforestry, reinforcing Mousline’s local commitment in Picardy and its strong relationship with its suppliers while promoting more environment friendly agriculture.
Convert your loyalty points into trees with Le Club Accorhotels
Since July 2014, LE CLUB ACCORHOTELS, the free loyalty program for Accor hotels worldwide, allows its members to plant 8 trees within the Alto Huayabamba reforestation project in exchange for 2,000 Le Club Accorhotels points. Thus, they can support the Acopagro cooperative in Peru and contribute to an agroforestry effort to substitute coca plantations with cocoa and other alternative crops.
In 2011, the brand THIERRY MUGLER (GROUP CLARINS) participated in the Martin Sagrado project through the protection of 10,000 hectares of Peruvian forests. The brand is also involved in the Alto Huayabamba reforestation project and in the introduction of the Santa Rosa botanic garden, aiming at the protection of local medicinal, floral and aromatic plants. This last project echoes the launch of the Womanity perfume that promote the initiatives carried by women around the world.
GDF SUEZ ENERGY SERVICES, now ENGIE has offset its headquarters emissions for 2 years by planting more than 10,000 trees with the ACOPAGRO cooperative in Peru. The links with the cooperative have evolved and Energy Assistance France, ENGIE group’s association, now also experiments the operation of solar-powered lamps to overcome electricity shortage in villages, in partnership with the producers.
In 2010, HUGO BOSS created a special edition of its fragrance, Hugo Element: for each bottle of perfume sold to their customers, the company paid for the plantation of a tree in the Alto Huayabamba or Cochabamba project. In the end, 400,000 trees were planted. A code on the bottle allowed the consumer to localize his or her tree online via Google Earth.
Conscients is a ‘slow wear’ project for conscious parents. Their kids clothing line is design to be as environmentally friendly as possible. As part of their campaign, Conscients selected to work with PUR Projet in planting trees in the Amazon.
MELVITA, a French brand, leader in ecological and organic cosmetics, has commited to the preservation of forests in Peru. Founded by Bernard Chevillat, who is passionate about apiculture, Melvita is also looking to promote local apiarian activities. Those livelihoods strategies surrounding reforestation projects in Peru, Melvita was able to directly benefit apiculture while promoting environmental restoration at the same time.
Dreamforest, Carbon Neutral pillows and duvets
PUR Projet supports La Compagnie Dumas in a Carbon Zero Objective approach and helped launch its Dreamforest® range, the first ever of carbon neutral pillows and duvets.
In order to celebrate its 10th anniversary, the VINCI group committed to plant a tree for each one of the group’s 180,000 employees, with a varied contribution in terms of geographic areas. The 180,000 trees have been dedicated to the projects Alto Huayabamba and Jubilación Segura projects in Peru, Dhamma Rakhsa in Thailand, Takengon in Indonesia, and to the Rif Women in Morocco.
In 2011, in England, MARKS & SPENCER launched a fair trade, organic and Carbon Neutral Certified chocolate brand. Marks & Spencer developed its chocolates in conjunction with the Swiss chocolate-maker Chocolats Halba, which itself sells Carbon Neutral Certified Chocolats Halba-branded chocolates. CO2 emissions are offset via tree planting within the cocoa producers’ cooperatives: in this case with the ACOPAGRO cooperative, in Peru. As with Alter Eco, involved in this strategy since 2008, offsetting within the production sector enables the improvement of farming techniques and therefore of the cocoa quality, while reducing the environmental impact throughout the supply chain.
Insetting of recycled materials
As part of the contracts for selective recycled materials collection made with local authorities, COVED offsets its emissions with PUR Projet. These are the tons of CO2 emitted during the transportation of the recyclable materials between sorting centers and recycling companies. COVED also commissioned PUR Projet with a study for the socio-environmental valuation of a waste disposal facility.
OBC NEUFLIZE bank is involved in the 10:10 campaign. Collaborators have instituted a reduction plan of 10% of their emissions in 2010, proposing reduction measures adapted to each area: use of public transportation, reinforcement of sustainable purchasing policies, implementation of an eco-responsible paper policy, centralized technical management of offices and offsetting its residual emissions.
International meetings planting trees
Some harbour cities are committing to the protection of natural resources and biodiversity by supporting agroforestry projects. They have chosen Cocoa as the emblem of international trade: the International Association of Port Cities (AIVP) organised an exchange where each city member of AIVP contributes to planting 4 to 12 fruit and timber trees in coffee parcels in Honduras.
CREMONINI, a meal service provider for TGV (the french high speed train), planted 1,250 trees in Peru, within the Alto Huayabamba project. A tree was offered to each salesman and campaigns to raise awareness were carried among the staff.
Carbon Neutral Transportation
Green Supply Chain designs with its customers logistic systems with the highest quality / costs / CO2 ratios and fully offsets the CO2 emissions of the resulting logistics with PUR Projet.