PUR Projet started in 2008 under the leadership of Tristan Lecomte, former Founder of Alter Eco (a pioneer Fair Trade company in France). While working with small-scale farmers in Africa, Asia and South America, Tristan experienced first-hand the adverse farming conditions these communities were facing. In addition, it was clear that the challenges facing many of these Farmers was directly linked to the state of ecosystem degradation at the landscape level and to the growing impacts of climate change. Tristan started to discuss with Farmers the opportunity to plant trees to restore land fertility, bring back biodiversity, increase crops resilience and mitigate the impacts of climatic events. From this initial work, PUR Projet was created as a social business to pursue this goal with many other partners.
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