The PUR Lab is a collaboration between PUR PROJET, local partners, universities, research institutes, and companies investing in their supply chain to identify, measure, and value all the services (environmental, social, corporate) provided by community agroforestry projects in supply chains.
PUR Lab is the research and expertise branch of PUR Projet. It is responsible for developing high level protocols and impact assessments methodologies. Together with several universities and experts, PUR Lab is able to respond to today’s challenges with scientifically sound solutions. Profoundly engaged with the world’s future, PUR Lab proposes multi-level and interdisciplinary approaches using modern techniques for a better tomorrow.
“[…] Not everything that counts can be counted, and not everything that can be counted counts.”
Video presentation >
UNIVERSITIES AND RESEARCH INSTITUTES
COMPANIES INVESTING IN SUPPLY CHAIN SUSTAINABILITY
PUR PROJET AND LOCAL FARMERS GROUPS
1. Define and quantify the real value and ROI of a project / an investment
2. Identify main services provided to prioritize action and communication
4. Develop adequate and prioritized protocols to monitor the impacts of investments
3. Compare the performances of different projects / investments on any prioritized services
PUR Lab defines the global approach and framework methodology, facilitates researchers’ field work and logistics, compiles and analyses all research data and results and provides linkage between academics and corporates. Field studies are conducted in order to measure concisely the key impacts in the projects. These studies also contribute to our scientific database and refining the calculation that measures the value creation potential of our actions (monetizer).
Soil samples collection and physical and chemical analysis in Guatemala.
Installation of an automated rain gauge around a coffee parcel in Guatemala.