THE POSITIVE CUP
Since 2014, Nespresso has set ambitious goals in their climate strategy, by balancing the emissions of their scope 1 & 2 and since 2016 by claiming neutrality of the French Market emissions (scope 3). Willing to be innovative, they were part of the first companies to test the approach of insetting by supporting reforestation and agroforestry projects with PUR Projet directly within their supply chain. By doing this, Nespresso is not only working on its carbon footprint but is also having a direct positive impact on the farming communities and environment on which their business depend. Since 2020, Nespresso took a Net Zero path and has the ambition to importantly scale up the agroforestry and insetting program that has been in place for the past 7 years.
Every year, the number of trees to be planted is decided based on Nespresso carbon insetting needs (equivalent tree/ton). Forestry trees are planted within the coffee landscape in agroforestry directly in coffee plots and also around them. The program is designed in close connection with AAA program on quality coffee sourcing, which provides a traceability to the farm. It is thus implemented directly in the communities where Nespresso sources.These community-based agroforestry projects have a variety of social and environmental benefits both on coffee ecosystems and communities, promoting a better sustainability and resilience of the coffee activity in these regions.
Almost 3 million trees were planted with more than 10,000 farmers between 2014 and 2019 in Colombia, Guatemala, Ethiopia and Costa Rica. The projects are certified with an international carbon standard.
PLANT FOR THE PLANET: ENGAGE CLIENTS THANKS TO A WORLDWIDE INSETTING PROGRAM
The AccorHotels “Plant for the Planet” program was initiated in 2009 in order to reduce the environmental footprint caused by laundry within its hotels. By offering their guests the option to reuse their towels for more than one night, and reinvesting 50% of associated energy savings into tree planting, AccorHotels supports innovative agroforestry projects closest to their hotels. This simple concept helps engage Accor’s customers and employees in meaningful projects that help maintain ecosystems and territories with which the hotels depend upon. AccorHotels has continuously increased its commitment into Insetting in many ways, for example by experimenting in direct commodity sourcing from the agroforestry projects funded by the Company.
SEEDS OF BEAUTY : PROTECT NATURE & BIODIVERSITY WITHIN THE SUPPLY CHAIN
Nature has always been at the heart of Clarins's history and products. Since 2011, the Group has been committed to giving back to nature. Clarins Group supports Santa Rosa's botanical garden in Peru, allowing the preservation of hundreds of native plants and enabling to raise awareness about nature preservation locally, as well as Povos da Floresta project aiming at restoring degraded areas in the Amazon with local communities. Through the Seeds of Beauty Program in Asia, Clarins also supports reforestation and agroecological projects developpd by PUR Projet with smallholder producers in Thailand, China and Indonesia.
Together with Clarins we work on various dimensions:
ALTER ECO, THE "PERFECT CHOCOLATE"
Alter Eco is one of France's main fair trade brand, distributing organic and fair trade food products since 2002. As a historical partner of PUR Projet and one of the initiator of the insetting approach, its mission is to pioneer a full-circle approach to eating, farming and doing business, and to inspire others to do the same. Since 2008, through Alter Eco’s partnership with PUR Projet, the company has been supporting the planting of trees directly in its supply chain. This ecosystem restoration work has helped to produce better crops, increase the value of the land for its farmers and supported the preservation of the biodiversity and carbon sequestration potential of the Amazon rainforest. In the USA, while Alter Eco moves toward reduce its carbon footprint, PUR Projet is supporting the company to be carbon neutral through a catered portfolio of carbon credits to meet Alter Eco’s communication goals and insetting needs. We also support Alter's Eco climate communication as well as guidance for Future Carbon Reductions through farming practices through ecological farming and insetting.
CLIMATE JUSTICE AND THE PRODUCER DEVELOPMENT INITIATIVE
Ben & Jerry's has partnered with PUR Projet to promote climate mitigation and adaptation, local ecosystem services and social development opportunities in regions and communities from which they source their agricultural commodities. The program has been developed under Ben & Jerry's Climate Justice and Producer Development Initiatives. Initially engaged in reforestation activities in Peru, the program has expanded its focus to promoting agroforestry within Ben & Jerry's vanilla supply chains in Uganda and Madagascar.
SUPPORT TO SMALL-SCALE SUSTAINABLE AGRICULTURE PROJECTS
SSince 2013, the Louis Dreyfus Foundation (LDF) has worked with PUR Projet to develop projects with smallholder farmers with the objective of improving livelihoods, encouraging sustainable agriculture and restoring ecosystems. The Foundation supports especially the restoration and sustainable management of coffee ecosystems in support of farming communities in Indonesia, Ethiopia and Uganda. Together with the Louis Dreyfus Foundation we have:
REFORESTATION IN BRAZIL WITH USHUAIA BEAUTY
In 2015, on the occasion of the launch of its new beauty line "Bahia Do Brasil", the USHUAIA brand partnered with Pur Projet in the reforestation of the banks of the São Francisco River which runs through the state of Bahia in Brazil. In order to protect the region's natural resources that have been highly degraded due to intensive agricultural activity and to support producers that depend on them, Ushuaia is contributing to the reforestation of several hectares of land where are located the Sao Francisco springs. This collaboration is an example of the willingness of a company to offer the choice of a sustainable consumption to everyone.
For the Japanese range Rituals, a sustainable rice supply chain has been created relying on small-scale producers in Indonesia. Agroforestry and income diversification activities have been set up. The project has been certified Ecocert Reforestation Solidaire in order to monitor carbon sequestration over time and contribute to the CO2 reduction efforts within the Ushuaia value chain.
In 2017, Ushuaia extended its commitment by financing a project in India involving the planting of trees in agroforestry and support for sustainable agricultural practices in communities cultivating species for Ayurvedic use, the basis of many cosmetics. Trees have also been planted in sensitive and degraded areas to limit erosion and preserve ecosystems.
INSETTING CHOCOLATS HALBA'S COCOA SUPPLY CHAIN
As a chocolate manufacturer, Chocolats Halba has been working to incorporate sustainability in the company’s core business areas and reduce its socio-environmental impacts, in particular within its cocoa supply chain in Peru, Ghana and Honduras. In partnership with Pur Projet, Chocolats Halba supports small-scale farmers in the development of agroforestry practices, allowing them to achieve higher yields and better quality cocoa, through tree plantations inside and around cocoa farmers' parcels.
THE “SKIN PROTECT, OCEAN RESPECT” PROGRAM WITH EAU THERMALE AVÈNE
The Eau Thermale Avène brand (Pierre Fabre Group) has been involved for several years in a eco-responsible strategy, developing a range of sun care products minimizing the impact on marine ecosystems. In 2016 Avène decides to go further and establishes its Skin Protect, Ocean Respect Program teaming with PUR Projet to launch Pokmasta, a project to preserve and regenerate marine ecosystems in Indonesia.
A CARBON TAX TO OFFSET EMISSIONS AND SUPPORT THE FRENCH AGRICULTURAL SECTOR
The communication sector plays a key role between companies and customers. It develops our understanding of reality and guides our consumer behavior. Our work with Havas is to engage their clients in reducing and offsetting their environmental impact and training their commercial and creative teams to embedd climate action within their jobs.
We manage an offsetting program engaged with Havas’ clients based on carbon neutral delivery : Havas puts a “carbon tax” on its client's invoices based on the impact of the delivery (20€ / tCO2eq). 80% of the contribution goes to PUR Projet’s certified reforestation project in Peru and delivers carbon credits. The remaining 20% is used support French agriculture by planting trees into fields.This work enables Havas’ clients to promote their engagement and provides their employees with a greater sense of impact in their daily jobs.
THE LEA NATURE FOREST
Since 2007, Léa Nature has been supporting environmental protection projects with three priorities:
The Léa Nature/Jardin Bio Foundation, created in 2011, provides financial support to reforestation and conservation projects developed by PUR Projet. These plantation projects, with high added value for local communities, are set up within agricultural sectors (agroforestry, self-sufficiency, etc.) and have multiple benefits:
CONNECT CLIMATE STRATEGY AND INDUSTRIAL SITES
Committed for several years to reducing its environmental footprint, the Verallia Group has set up a carbon offset program with PUR Projet which is based on :
1 MILLION TREES TO PROTECT OUR WATER SOURCES WITH VITTEL
Between 2010 and 2012, VITTEL committed to plant 350 000 trees per year in Peru and Bolivia, in partnership with PUR Projet. More than 1 million trees were finally planted over a 3-year period. To go even further, Vittel involved its customers with an in-store campaign in which a tree was planted for every purchase of Vittel water bottles pack.
What's more, from 2013 to 2016, several agroforestry initiatives were developed in the heart of the Vosges mountains in France, specifically on the impluvium of VITTEL water, involving the plantation of more than 10,000 trees. This project constitutes an impressive natural laboratory of water protection thanks to the benefits of associating trees and agriculture.
CORSICA FERRIES BOARDS ITS PASSENGERS TO PERUVIAN FOREST
Corsica Ferries is the leading company in sea crossing to the Corsica and Sardinia Islands in the Mediterranean Sea. The company is working on the reduction of its environmental footprint by training ship crews to be more eco-efficient and raising awareness among passengers. Corsica Ferries offers a Voluntary Offsetting Program to its clients to offset their travel emissions, and to help plant trees to preserve soils, biodiversity, water and air quality in Corsica and in Amazonia. Today, thanks to the support of its passengers, the Corsica Ferries forest includes more than 50 000 trees in Peru. Numerous communication campaigns have been set up and a contest, in 2013, enabled to 2 Corsica Ferries passengers to visit the Alto Huayabamba project. In 2015, Corsica Ferries forests expanded with the addition of a planting project near Calvi, in Corsica, in partnership with a local beekeeper : beeforage plants help fight biodiversity erosion, damage caused by cattle breeding and wild boars.
NATURE ET DÉCOUVERTES' WOOD ACCOUNTING
To further improve the timber supply chain and measure its impacts, NATURE & DECOUVERTES partnered with PUR Projet to develop a “wood calculator” that converts paper, cardboard and wood into the equivalent number of trees (from biomass) The scope includes all wood consumption items (packs, publications, supplies, wood products and buildings). The tool provides an accounting for wood consumption and improve traceability on the entire supply chain, from the tree to the end product. In 2011, the company committed to offset its wood consumption from uncertified or non-recycled sources by replanting 45,000 trees in the Alto Huayabamba reforestation project in Peru through its two foundations (Foundation Nature & Découvertes and Fondation Lemarchand). In 2012, the Fondation Lemarchand additionaly supported the preservation of 22,000 hectares of primary forest, upstream of the river where 2011 plantations were performed.
TREES AS REMEDY FOR NATURE
Caudalie is a committed natural cosmetic brand and 1% For The Planet member. Through its Foundation, Caudalie has been supporting several conservation projects for many years; forest conservation projects in Brazil and Peru, a reforestation project in China and agroforestry in Thailand. The objective of each one of these projects is to regenerate Nature, which is threathened, by using Trees as the main tool.