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In 2013, Nespresso engaged with PUR Projet in an ambitious insetting program within its coffee supply chain. The objective is to restore and preserve coffee ecosystems Nespresso depends upon for the quality of its Grands Crus, as well as to improve coffee farmers’ livelihoods. Through t​he implementation of large scale agroforestry insetting projects in Colombia, Guatemala and Ethiopia, Nespresso and PUR Projet work hand in hand with coffee farmers to plant agroforestry trees within and around their coffee parcels.

​2 000 000 trees ​will ​have been planted by the end of 2017, which enables Nespresso France to balance its carbon footprint ​; while the group  aims at reaching the objective of insetting 100% of​ its global footprint by expanding the program. All the projects are verified against the IALL standard (Insetting via Agroforestry at Landscape Level)  developed by the IPI (International Insetting Platform), while the program is being certified against the IPS (Insetting Program Standard); then all the program aspects, from its inputs and commitments to the verified outcomes, are registered in the IPI blockchain registry. This is the first time that an environmental commitment is: (1) verified on both sides with the same level of rigor and consistency – on the field side, to verify the carbon sequestration potentiel of the operations and on the emissions side, to verify the adequacy between the reported carbon footprint and the commitment – and (2) published on a public inviolable decentralized registry. Nespresso’s insetting program is therefore a pilot case in the process of building the insetting approach ambition.

Since 2013, the Louis Dreyfus Foundation (LDF) has worked with PUR Projet to develop projects with smallholder farmers with the objective of improving livelihoods, encouraging sustainable agriculture and restoring ecosystems. The foundation supports agroforestry and agroecology in Thailand through reforestation, rice ducking, system of rice intensification (SRI) and self-sufficiency activities. LDF also promotes reforestation, agroforestry and self-sufficiency in Ethiopia and Indonesia with PUR Projet, and also commited in a project for improved cookstoves for better health and firewood efficiency, in partnership with GERES.       

Caudalie is a committed natural cosmetic brand and 1% For The Planet member. Through its Foundation, Caudalie has been supporting several conservation projects with PUR Projet for many years; forest conservation projects in Brazil and Peru, a reforestation project in China and agroforestry in Thailand. The objective of each one of these projects is to regenerate natural but threatened environments.

Nature has always been at the heart of Clarins’s history and products. Since 2011, through their Seeds of Beauty Program, the Group has been committed to giving back to nature. Clarins Group supports Santa Rosa’s botanical garden in Peru, allowing the preservation of hundreds of native plants and empowering the community to raise awareness about nature preservation locally. Clarins also collaborates with PUR Projet on reforestation and agroecological projects with smallholder producers in Thailand, China, Indonesia and Brazil.

The AccorHotels “Plant for the Planet” program was initiated in 2009 in order to reduce the environmental footprint caused by laundry within its hotels. By offering their guests the option to reuse their towels for more than one night, and reinvesting 50% of associated energy savings into tree planting, AccorHotels supports innovative agroforestry projects closest to their hotels. This simple concept helps engage Accor’s customers and employees in meaningful projects that help maintain ecosystems and territories with which the hotels depend upon. AccorHotels has continuously increased its commitment into Insetting in many ways, for example by experimenting in direct commodity sourcing from the agroforestry projects funded by the Company.

Plant for the Planet, a unique program by Accorhotels, helps fund one tree per minute and has contributed to planting more than 4,5 million trees in 25 countries by the end of 2015.

• Ben & Jerry’s has partnered with Pur Projet to explore agroforestry opportunities for its vanilla suppliers. PUR works with the Ben & Jerry’s cooperative farmers to re-establish native trees to reduce erosion, provide necessary shade for their vanilla crops and offer opportunities for diversified livelihoods.

Kering is the first international group which implemented an internal environmental externalities audit, with the initiative they developed called the Environmental P&L (Environmental Profit and Loss). This tool enables the company to assess and measure all the externalities involved by the business activities throughout the whole value chain and translates it into monetary elements so as to help making decisions with a view to reducing the environmental footprint of the company, be more efficient, more transparent and more innovative.

Kering asked PUR Projet to analyze the social and environmental stakes of one strategic supply chain, from the agricultural inputs to the final product. This analysis helped to adjust different aspects of the EP&L tool, to identify potential sustainable sourcing options and potential insetting or emissions reduction initiatives. Kering is a board member of the IPI (International Platform for Insetting), on which Kering shared the EP&L methodology.

Alter Eco is one of France’s main fair trade brand, distributing organic and fair trade food products since 2002. As a historical partner of PUR Projet and one of the initiator of the insetting approach, Alter Eco offsets each year the carbon footprint of its activity, including the emissions from the production of raw materials until the final product’s consumption. Alter Eco’s Insetting program consists in planting trees in our reforestation project in Peru. Following the agroforestry models, the trees are planted within the crops of Alter Eco’s cocoa and coffee producers (all members of Acopagro and Oro Verde cooperatives).

As a chocolate manufacturer, Chocolats Halba has been working to incorporate sustainability in the company’s core business areas and reduce its socio-environmental impacts, in particular within its cocoa supply chain in Peru, Ghana and Honduras. In partnership with Pur Projet, Chocolats Halba supports small-scale farmers in the development of agroforestry practices, allowing them to achieve higher yields and better quality cocoa, through tree plantations inside and around cocoa farmers’ parcels.

Avène Dermatological Laboratories have been engaged in environmental best practice, developing a range of sun care products that minimize their impact on marine ecosystem. In 2016 to go further, they teamed with PUR Projet to launch Pokmasta, a project to preserve and regenerate marine ecosystems in Indonesia.

The Insolites Bâtisseurs Foundation, founded by Voyageurs du Monde, coordinates its support in the developing countries around four themes:

As part of its commitment to forest conservation and to help the economic development of the South, it is contributing to the preservation of 450 000 hectares of primary forest in the North East of Peru with PUR Projet.

In 2015, on the occasion of the launch of its new beauty line “Bahia Do Brasil”, the USHUAIA brand partnered with Pur Projet in the reforestation of the banks of the São Francisco River which runs through the state of Bahia in Brazil. In order to protect the region’s natural resources that have been highly degraded due to intensive agricultural activity and to support producers that depend on them, Ushuaia is contributing to the reforestation of several hectares of land where are located the Sao Francisco springs. This collaboration is an example of the willingness of a company to offer the choice of a sustainable consumption to everyone.For the Japanese range Rituals, a sustainable rice supply chain has been created relying on small-scale producers in Indonesia. Agroforestry and income diversification activities have been set up. The project has been certified Ecocert Reforestation Solidaire in order to monitor carbon sequestration over time and contribute to the CO2 reduction efforts within the Ushuaia value chain. In 2017, Ushuaia extended its commitment by financing a project in India involving the planting of trees in agroforestry and support for sustainable agricultural practices in communities cultivating species for Ayurvedic use, the basis of many cosmetics. Trees have also been planted in sensitive and degraded areas to limit erosion and preserve ecosystems.

Saint-Laurent is one of the emblematic brand of Kering group.

Kering is the first international group which implemented an internal environmental externalities audit, with the initiative they developed called the Environmental P&L (Environmental Profit and Loss). This tool enables the company to assess and measure all the externalities involved by the business activities throughout the whole value chain and translates it into monetary elements so as to help making decisions with a view to reducing the environmental footprint of the company, be more efficient, more transparent and more innovative.

Kering asked PUR Projet to analyze the social and environmental stakes of one strategic supply chain, from the agricultural inputs to the final product. This analysis helped to adjust different aspects of the EP&L tool, to identify potential sustainable sourcing options and potential insetting or emissions reduction initiatives. Kering is a board member of the IPI (International Platform for Insetting), on which Kering shared the EP&L methodology.

PUR Projet is working hand in hand with Saint-Laurent to reach the social and environmental compliance of one of its strategic supply chain, with the ambition to bring this value chain towards improvement over the whole range of activities, from agricultural inputs to final products.

The Sustainable Coffee Program (SCP), powered by IDH is a global, pre-competitive, public-private initiative; which involves industry and trade partners, (local) governments, NGOs and standard setting organizations in the coffee sector. The ambition is to help bring global sustainable coffee production and sourcing practices to scale, by aligning stakeholder investments in producer support programs, which aim to improve farmer livelihoods, enable coffee producers to become more resilient in an ever-changing market and increase sustainable yields to meet growing demand.

As a certified B-Corp, Alter Eco’s environmental goal is to be a carbon negative business, meaning it insets more than it emits, in part by planting thousands of trees. Since 2007, Alter Eco has planted 28,639 trees with PUR Projet. In 2015 its actions helped sequester 2,592 tons of CO2.

Following its social and environmental commitments, Malakoff Médéric Humanis Group got involved in different reforestation projects, in particular in the peruvian Amazon, to fight against climate change but also to improve long term revenues of Peruvian smallholders and thus to give them an access to a social protection.

Project objectives include:
– To contribute to the carbon offsetting of the GES emissions of Malakoff Médéric Humanis,
– To contribute to the preservation of biodiversity and to tackling climate change problems,
– To increase and diversify the long term revenues of small producers, thus enabling them to constitute retirement savings in a country where there is almost no social protection for the Poorest.

PUR Project collaborates with DESSANGE – through the Phytodess brand – to design and run a “Positive Sourcing” program, which improves supply chains’ social and environmental performance, using recognized international standards and actively supporting the development of “positive” supply chains for biodiversity and local communities.

Lamazuna is a French brand whose objective is to reduce waste by offering simple alternatives to the most common products. They focus on natural and reusable cosmetic products such as washable wipes for make-up removers or ecological menstrual cups. To go further in their commitment to preserve the environment, they decided in 2013 to contribute to PUR Projet’s initiative in Peru by donating quarterly  2% of their net sales to the project.

Corsica Ferries is the leading company in sea crossing to the Corsica and Sardinia Islands in the Mediterranean Sea. The company ​is working on the reduction of its environmental footprint by training ship crews to be more eco-efficient and raising awareness among passengers. Corsica Ferries offers a Voluntary Offsetting Program to its clients to offset their travel emissions, and to help plant trees to preserve soils, biodiversity, water and air quality in Corsica and in Amazonia. Today, thanks to the support of its passengers, the Corsica Ferries forest includes more than 50 000 trees in Peru. Numerous communication campaigns have been set up and a contest, in 2013, enabled to 2 Corsica Ferries passengers to visit the Alto Huayabamba project. In 2015, Corsica Ferries forests expanded with the addition of a planting project near Calvi, in Corsica, in partnership with a local beekeeper : beeforage plants help fight biodiversity erosion, damage caused by cattle breeding and wild boars.

Between 2010 and 2012, VITTEL committed to plant 350 000 trees per year in Peru and Bolivia, in partnership with PUR Projet. More than 1 million trees were planted over a 3-year period. To go even further, Vittel involved its customers with an in-store campaign in which a tree was planted for every purchase of Vittel water bottles pack.

What’s more, from 2013 to 2016, several agroforestry initiatives were developed in the heart of the Vosges mountains in France, specifically on the impluvium of VITTEL water, involving the plantation of more than 10,000 trees. This project constitutes an impressive natural laboratory of water protection thanks to the benefits of associating trees and agriculture.

To further improve the timber supply chain and measure its impacts, NATURE & DECOUVERTES partnered with PUR Projet to develop a “wood calculator” that converts paper, cardboard and wood into the equivalent number of trees (from biomass). The scope of the program includes all wood based items (packs, publications, supplies, wood products and buildings). The tool provides an accounting for wood consumption and improves traceability on the entire supply chain, from the tree to the end product. In 2011, the company committed to offset its wood consumption from uncertified or non-recycled sources by replanting 45,000 trees in the Alto Huayabamba reforestation project in Peru through its two foundations (Foundation Nature & Découvertes and Fondation Lemarchand). In 2012, the Fondation Lemarchand supported the preservation of 22,000 hectares of primary forest, upstream of the river where 2011 plantations were performed.

The Coconut Collaborative is on a mission to create plant-based yoghurts and desserts that are unbelievably delicious & creamy and, full of the natural goodness of plants. We are fast-growing, with a mission to reward good intentions with great taste. The Coconut Collaborative partnered with PUR Projet back in 2015 to support the Alter Trade project in the Philippines by financing the planting of 1000 coconut trees. Since 2017, it supports the agroforestry activity of the Pejarakan project in Bali with smallholder farmers. The project aims to diversify the farmers’ income through the agroforestry co-products such as fruits and coconuts, increase biodiversity and reduce erosion.

Léa Nature is the most popular French brand for natural and organic products (food, health, dietetic, cosmetics). Socially and environmentally aware, the group has been supporting reforestation, global solidarity, and childhood and health projects ever since its creation. In 2012, Léa Nature partnered with PUR Projet to support reforestation and biodiversity conservation projects. Through its brand Jardin BiO’. By the end of 2016, Léa Nature planted more than 180 000 trees in cocoa, rice and coffee supply chains, in particular in Peru (Alto Huayabamba and Jubilación Segura projects), as well as in the Thailand, Ethiopia, India, Honduras and Indonesia projects.

The Crédit Agricole Suisse Foundation now Fondation Indosuez Suisse was created in 2012 with the objective of defending forest preservation and regeneration. Since 2013, the Foundation has been supporting the development of medicinal plants agroforestry gardens in Yunnan province, China. The purpose is twofold: increase and diversify farmers’ income, while restoring and preserving the rich biodiversity of the area.

Bouygues Immobilier is the leader in the real estate and construction sector in France, developing major housing, office buildings and business parks in France and Europe. With the “1 tree, 1 home” program, in cooperation with PUR Projet, Bouygues Immobilier commits to plant and offer a tree to each new house buyer, in the Alto Huayabamba reforestation project, in Peru. Not only does this program provide an opportunity to raise awareness among its clients, but it also reflects a real corporate engagement with whom collaborators can identify with and share values around sustainability.

The Mousline brand is committed to assisting partner farmers to plant trees in Rosières-en-Santerre in Picardy as a voluntary initiative to improve their agro-environmental practices. PUR Projet supports farmers in the deployment of agroforestry, reinforcing Mousline’s local commitment in Picardy and its strong relationship with its suppliers while promoting more environment friendly agriculture.

In line with its environmental and social commitments, Safran is engaged in Martin Sagrado project to protect the San Martin rainforest in the Peruvian Amazon, in partnerships with local farmers of organic and Fair Trade cocoa from ACOPAGRO and ORO VERDE cooperatives.

This project aims to:

– fight against global warming, stop deforestation in this area;

– preserve the rich and unique biodiversity of the forest and other natural resources (water,soils);

– increase and diversify farmers’ incomes in the long term (they don’t benefit from social protection);

– raise the awareness of local communities on the sustainable use of forest resources and their regeneration.

In order to celebrate the opening of Paul-Louis Weiller Center in Issy-les-Moulineaux (France), which will host a thousand people dedicated to support services, a first 3-years commitment to the preservation of 1,000 acres in San Martin forest was concluded between Safran and Pur Projet (project developer).

Safran Group’s employees and their families are invited to get involved in this meaningful project, funding themselves the preservation of a part of this fragile Amazonian area, making thus growing “Safran’s forest”.

Since July 2014, LE CLUB ACCORHOTELS, the free loyalty program for Accor hotels worldwide, allows its members to plant 8 trees within the Alto Huayabamba reforestation project in exchange for 2,000 Le Club Accorhotels points. Thus, they can support the Acopagro cooperative in Peru and contribute to an agroforestry effort to substitute coca plantations with cocoa and other alternative crops.

In 2011, the brand THIERRY MUGLER (GROUP CLARINS) participated in the Martin Sagrado project through the protection of 10,000 hectares of Peruvian forests. The brand is also involved in the Alto Huayabamba reforestation project and in the introduction of the Santa Rosa botanic garden, aiming at the protection of local medicinal, floral and aromatic plants. This last project echoes the launch of the Womanity perfume that promote the initiatives carried by women around the world.

GDF SUEZ ENERGY SERVICES, now ENGIE has offset its headquarters emissions for 2 years by planting more than 10,000 trees with the ACOPAGRO cooperative in Peru. The links with the cooperative have evolved and Energy Assistance France, ENGIE group’s association, now also experiments the operation of solar-powered lamps to overcome electricity shortage in villages, in partnership with the producers.

In 2010, HUGO BOSS created a special edition of its fragrance, Hugo Element: for each bottle of perfume sold to their customers, the company paid for the plantation of a tree in the Alto Huayabamba or Cochabamba project. In the end, 400,000 trees were planted. A code on the bottle allowed the consumer to localize his or her tree online via Google Earth.

Conscients is a ‘slow wear’ project for conscious parents. Their kids clothing line is design to be as environmentally friendly as possible. As part of their campaign, Conscients selected to work with PUR Projet in planting trees in the Amazon.

MELVITA, a French brand, leader in ecological and organic cosmetics, has commited to the preservation of forests in Peru. Founded by Bernard Chevillat, who is passionate about apiculture, Melvita is also looking to promote local apiarian activities. Those livelihoods strategies surrounding reforestation projects in Peru, Melvita was able to directly benefit apiculture while promoting environmental restoration at the same time.

PUR Projet supports La Compagnie Dumas in a Carbon Zero Objective approach and helped launch its Dreamforest® range, the first ever of carbon neutral pillows and duvets.

In 2011, in England, MARKS & SPENCER launched a fair trade, organic and Carbon Neutral Certified chocolate brand. Marks & Spencer developed its chocolates in conjunction with the Swiss chocolate-maker Chocolats Halba, which itself sells Carbon Neutral Certified Chocolats Halba-branded chocolates. CO2 emissions are offset via tree planting within the cocoa producers’ cooperatives: in this case with the ACOPAGRO cooperative, in Peru. As with Alter Eco, involved in this strategy since 2008, offsetting within the production sector enables the improvement of farming techniques and therefore of the cocoa quality, while reducing the environmental impact throughout the supply chain.

In order to celebrate its 10th anniversary, the VINCI group committed to plant a tree for each one of the group’s 180,000 employees, with a varied contribution in terms of geographic areas. The 180,000 trees have been dedicated to the projects Alto Huayabamba and Jubilación Segura projects in Peru, Dhamma Rakhsa in Thailand, Takengon in Indonesia, and to the Rif Women in Morocco.

As part of the contracts for selective recycled materials collection made with local authorities, COVED offsets its emissions with PUR Projet. These are the tons of CO2 emitted during the transportation of the recyclable materials between sorting centers and recycling companies. COVED also commissioned PUR Projet with a study for the socio-environmental valuation of a waste disposal facility.

OBC NEUFLIZE bank is involved in the 10:10 campaign. Collaborators have instituted a reduction plan of 10% of their emissions in 2010, proposing reduction measures adapted to each area: use of public transportation, reinforcement of sustainable purchasing policies, implementation of an eco-responsible paper policy, centralized technical management of offices and offsetting its residual emissions.

Some harbour cities are committing to the protection of natural resources and biodiversity by supporting agroforestry projects. They have chosen Cocoa as the emblem of international trade: the International Association of Port Cities (AIVP) organised an exchange where each city member of AIVP contributes to planting 4 to 12 fruit and timber trees in coffee parcels in Honduras.

CREMONINI, a meal service provider for TGV (the french high speed train), planted 1,250 trees in Peru, within the Alto Huayabamba project. A tree was offered to each salesman and campaigns to raise awareness were carried among the staff.

Total Foundation encompasses the citizenship initiatives conducted every day worldwide by our sites, our affiliates and our corporate foundation. Through this global program, Total aims to contribute to development in our host communities and regions, alongside our partners. With a special focus on young people, our four priority areas of action are road safety, forests and climate, youth inclusion and education, and cultural dialogue and heritage. Our social engagement is integral to our ambition to become the responsible energy major.

Depuis 2014, A Tree for You promeut l’arbre dans tous les territoires, dans le but de préserver et améliorer notre environnement, de développer l’emploi et notre qualité de vie mais aussi de favoriser les liens sociaux, globaux come intergénérationnels, par la transmission d’un héritage symbolique vivant et durable.

A Tree for You, association à but non lucratif (de loi 1901), est un opérateur de plantation, qui permet à des particuliers et des entreprises de soutenir des projets de plantation, en France et dans le monde, en faisant un don en échange de l’obtention d’un reçu pour lequel l’association a reçu un rescrit de l’administration fiscale.

Le programme Trip and Tree, développé avec Air France, permet aux voyageurs de faire un don à l’occasion d’un voyage.

L’association n’aurait pu voir le jour sans le soutien des membres fondateurs : Air France, la Direction Générale de l’Aviation Civile et les Voies Navigables de France.