Our team

After he founded and developed Alter Eco from 1998 to 2011, now fair trade leading brand in France, Tristan co-founded PUR Projet to assist companies in regenerating the ecosystems they depend upon. Tristan is moved by the will to be useful to society and bring positive change.

Main area of expertise :
– Social and environmental compliance of supply chains and Insetting via fair trade, organic, agroforestry or micro-credits programs
– Communication to raise awareness on Sustainability, especially the need for companies to regenerate their ecosystem

Market focus :
– Cocoa, coffee and rice supply chains
– Natural ingredients supply chains for the cosmetics industry

Andrew Nobrega brings a unique combination of investment experience, consulting and ecosystem service expertise to the PUR Projet team. He has a strong passion for implementing innovative social structures and strong business models that promote aligned interests between business/investors, local communities and the environment. Andrew formerly served as the Director of a Canadian sustainability consulting firm and consulted to an international financial institution in Luxembourg. More recently, Andrew worked in capital markets, where he furthered his understanding of finance and evaluated the strengths and vulnerabilities of business models across multiple sectors and geographies. Andrew holds a Bachelor of Science (Honours) from Toronto University and a Master of Science from Oxford University.

Main area of expertise:
– Impact Investing/Finance
– Social & Environmental Due Diligence
– Communications

Market focus:
– Impact Investment
– Ecosystem Services
– Agricultural Supply Chains

Regional focus: North America, Latin America

After having managed the Industry & Services Program teams for several years at PUR Projet, Yonas took the leadership of the Global Project team. He holds a Master’s degree in Management from HEC Paris and a Bachelor in Philosophy from Sorbonne University.

Yonas worked for Altai Consulting, a research and strategy consultancy working with private companies, governments and public institutions in developing countries for the past 4 years. He led Altai’s operations in South Sudan and contributed to various assignments in the fields of education, private sector development and migration in Afghanistan and across East Africa. Prior to joining Altai Consulting, Yonas interned at Aureos Capital, the largest private equity fund dedicated to SMEs in emerging markets. Based in Dakar, Senegal, he participated in the valuation and execution of investments in SMEs in West Africa, notably in the health sector.

Main areas of expertise :
– Project Design, management and implementation
– Monitoring and evaluation
– Investment banking

Aymar is the Head of the Food & Beverages team, he manages a team of 3 program managers and 3 officers and is responsible for PUR Projet’s developments within the food and beverages sector with a strong focus on coffee and cocoa supply chains. Aymar has joined PUR Projet as head of the Food and Beverages program team in Paris, after 12 years of experience in strategy in consulting and wines & spirits industry. He graduated from HEC Paris with a specialization in Entrepreneurship.

Working first for IBM as a Strategy Consultant for 9 years, and as a Sustainability Strategy Consultant for more than 10 yeras, Allison believes that businesses face an unprecedented opportunity to use sustainability thinking to improve results and scale while making a positive impact in the world. With this belief, Allison has worked with a variety of social enterprises in the agricultural space to help them create sustainable and impactful business models that can attract impact investment and scale. She holds a Chartered Professional Accountant (CPA, CMA) designation and an MBA in Sustainable Business Strategy.

Main areas of expertise:

-Social business strategy
-Impact Investing
-Financial business models

Emilia joined the PUR team in 2015 to develop the first marine based community project, combining coral reef restoration with mangrove conservation and agroforestry. Holding a Masters in Marine Biology and a Bachelor degree in Sustainable Development, she is perfectly placed to bridge the gap between marine and terrestrial environments. She previously gained experience conducting research in both laboratory and field environments and has published work on ecosystem resilience to human pressures.

Emilia is deeply passionate about preserving and regenerating biodiversity and she believes that empowering local communities to sustainably manage their natural resources is key to long-term environmental and social prosperity.

Main area of expertise:
– Coral reef restoration and coral transplantation
– Sustainable ecosystem management
– Scientific research, devising protocols for projects

Following a Masters Degree in International Business, Lorena was involved in many extracurricular humanitarian projects and environmental NGOs. Passionate about traveling and cultures, she wishes to apply her management skills to the protection of the planet, of disadvantaged populations and vulnerable beings. Convinced by the positive and holistic approach of insetting and PUR Projet’s projects, she has joined the Programs Team in February 2016.

Main area of expertise:
– Design and operation of large scale insetting programs
– Social and environmental compliance of supply chains

Market focus:
– Textiles industry and Hotel business
– Animal chains
– Large companies

Working for PUR Projet since 2015, Barbara has been an essential player in the development and management of key projects in South & Central America.

She is currently the lead project implementor on PUR Projet’s coffee projects in Guatemala and Costa Rica, cocoa project in Honduras (Gold Standard certified) and leading the development of a new cocoa project in Mexico.
She has developed extensive experience in the cocoa supply chain and knowledge of cocoa-farming communities in the region.

Before working with PUR Projet, Barbara was supporting the FNC (Federacion Nacional de Cafeteros) in Colombia on coffee certification and sustainability topics.

Main area of expertise:
– Project design and management
– Project certification
– Political, social and environmental risk analysis
– Training and educative contains for communities and farmers.

Market focus:
– Coffee, cacao and tropical agricultural products
– Social and environmental responsibility for private companies

After working in various consulting firms’ directions and organizations of all sizes, Marie joined the PUR Projet’s team in summer 2012. She’s in charge with common financial and administrative services and general office management. Concerned about the environment, passionate for terroirs and diversity of local productions, she is delighted to contribute to changing the contemporary business model to some future that makes sense and gives a real meaning to the human resource.

Main area of expertise:
– Administrative and financial services
– Sales administration
– Human resources
– Logistics

Ingeneer in Agriculture and related industries, Emil specialized himself in agroecology through a voluntary service in an environmental association developing partnerships with french farmers. There, he helped farmers settle sustainable agricultural practices and worked on developing sustainable and territorialized food systems. Emil joined Pur Projet in august 2017 after working one year as assistant teacher of agroecology at Groupe ESA in Angers, France.

Passionate of questions related to agricultural transition, he got seduced by the “shared value” approach promoted by Pur Projet through insetting. He enjoys being in contact with farmers and working at the interface between the different actors of the agriculture industry.

Main area of expertise:
– Agroecology, agroforestry
– Agricultural sector
– Education, Research and Development

Joséphine is part of the Food & Beverage programs team and leads PUR Projet’s key partnerships in the cocoa sector. Since 2017, Joséphine has contributed to developing and managing our activities and policy work in West Africa under the Cocoa and Forest Initiative Framework. Today, she manages ecosystem restoration and livelihoods programs in Ivory Coast, Ghana, Peru, Mexico, Vietnam, The Philippines and Papua New Guinea.

She holds a MSc in International Relations and Development from Sciences Po Paris. Before joining PUR Projet, she had various experiences in Europe and Latin America working on environmental policy & diplomacy, natural capital and risk management.

Juliette Cody is passionate about guiding companies and investors towards innovative solutions that create value through positive environmental and social impact.

She joined PUR Projet in 2017 after working as a sustainability consultant for 3 years at PwC. There, Juliette advised companies from various sectors on environmental, social, and governance strategies and conducted evaluations of social practices in the supply chains of retail/textile companies. Her work brought her to different parts of Europe, North America, West Africa and Asia, and allowed her to gain a deep understanding of the sustainability risks and opportunities associated with business models across multiple industries. Prior to this, she interned with the United Nations in Indonesia to work on international financial mechanisms designed to limit and address deforestation.

Juliette holds a Bachelor’s degree in Political Science and a Master’s degree in Environmental Policy from Sciences Po Paris.

Main areas of expertise :
– Strategic sustainability consulting
– Social and environmental performance of supply chains
– Social and environmental due diligence
– Project management

Shira joined PUR Projet in 2020. She specialises in development policy and sustainability strategy. A Stanford Earth Systems graduate, she also holds an MBA from INSEAD and an MPA/ID from Harvard Kennedy School.

After having worked as a consultant in organisation and digital transformation, Anne-Sophie joined On Purpose, a programme of reconversion in the Social and Solidarity Economy and joined PUR Projet. Today Anne-Sophie works with PUR Projet partners (consulting firms or communication agencies, start up, events, associations, …) on joint projects or offers. Her aim is to create a maximum of connections between PUR Projet and other organisations committed to climate and agriculture in order to support our projects and to highlight the expertise of PUR Projet.

Aurélien joined PUR Projet in 2018, with a strong experience in carbon certification, impact measurement, and MRV process. As senior manager at central-office he is working on the development of innovative tools and solutions to support projects monitoring and to maximize impacts of PUR Projet activities. Passionate, purpose-driven, and with strong “entrepreneur” mindset, he loves the idea of putting innovation and technologies at the service of climate action, poverty reduction and preservation of ecosystems.

Aurelien holds a Master of economics and industrial organization from the University Paris Dauphine. He started his career at EY as a consultant working on sustainability strategies of various French Corporates (Accor, Lafarge, Engie, Pernod-Ricard). He then joined Microsol, a social business based in Peru, working on Goldstandard carbon certification of improved cookstoves, water filters, and rural electrification projects. More recently he created a startup in the Foodtech industry in Peru.

Areas of expertise:

• Carbon and climate strategies
• Monitoring, Reporting and Verification processes
• Impact studies and impact measurement
• Digital innovation and technologies

Sarah holds a Masters of Agroecology, with a specialization in agroforestry and community development. Through field and lab work, she has developed expertise in measuring ecosystem service indicators including soil and biomass carbon. Previously, Sarah managed a national sustainable supply-chain initiative on 40 university campuses across Canada to shift institutional budgets towards sustainable and fair-trade products. Working at the Global Crop Trust, Sarah supported a global seed bank analysis. Sarah has farmed in eight countries and has supported many local and global farmer initiatives; she is constantly inspired to see people and plants working in harmony.

Main areas of expertise:
Supply-chain sustainability
Consumer education and awareness
Sustainable Agriculture; Agroforestry
Climate change adaptation