PUR Projet works with companies to regenerate the ecosystems they depend upon.
We empower local communities to operate long-term socio-environmental projects, we help companies strengthen their supply chains through agroforestry, land restoration and sustainable agricultural practices.
This approach, called "Insetting", encourages our Partners to integrate social and environmental innovation at the heart of their operations. Our main actions are :
1. Develop: a global network promoting Insetting solutions from farm to plate.
2. Promote: investment in integrated social and environmental projects, leveraging our project experience and network.
3. Educate: on why supporting ecosystems is the best possible investment for current and future generations
"PURE": “Accepting what is, while recognizing anything is possible.”
"PUR PROJET": "A project that uses creativity and innovation to promote sustainable solutions that advance a common good in the world.”
Improving agricultural practices and restoring forests, soils, biodiversity, watershed at landscape level are key challenges, if we want to reach global climate neutrality and adapt to climate change. At PUR Projet, our goal is to support small scale-farmers and producers organization to promote the conservation and regeneration of the most endangered species and ecosystems.
PUR Projet aims at empowering local communities involved in our projects. Our most valuable strength is our ability to work in direct partnership with local communities, cooperatives and small-scale farmers.
We strongly believe that Insetting via Agroforestery and Regenerative Agriculture is the most efficient way to regenerate our planet's global ecosystem. We are demonstrating, day after day, that engaging companies in integrated climate action inside their value chains, and broader environmental projects, is the best way to benefit local and international stakeholders, as well as ecosystems they depend upon. It also strenghtens the company that engages in these projects, growing its business model more resilient, performant, legitimate and inspiring for others.
Insetting leverages the committment of all parties for climate mitigation, as well as countless social and economic benefits.
TRISTAN LECOMTE, PUR PROJET FOUNDER
After founding and developing Alter Eco, the leading organic and fair trade company in France, Tristan Lecomte founded PUR Projet in 2008 with the goal to fight climate change and deforestation via the insetting process. Tristan has received multiple awards and distinctions for his work with both Alter Eco & PUR Projet. In 2008, the World Economic Forum appointed him one of the "Young Global Leaders". He also became an Ashoka Fellow in 2009 and was named one of the "Most Influential People in the World" in 2010 by the TIME Magazine. Most recently, Tristan was nominated as "Social Entrepreneur of the Year" by the Schwab Foundation, in 2013.
PUR Projet was certified by the non-profit B Lab against rigorous standards for social and environmental performance, accountability, and transparency. PUR has evaluated how our practices impact our employees, our community, the environment, and our customers, and we continually seek to improve our performance.