Regenerative Agriculture is a series of holistic practices designed to create net beneficial impacts on ecosystem services. This includes improving net carbon sequestration, improving watershed and soil health and promoting habitat rich in biodiversity. By necessity, these activities must provide net beneficial economic and social impacts for Farmers and local communities if they are to be sustainable over the long term.
Our approach to Regenerative Agriculture looks to the core components of all frameworks to define the common and necessary traits required to achieve the industry’s common goals. Our activities can be applied to a variety of potential standards or company specific goals; while also allowing for the flexibility to be applied across all agricultural supply chains no matter the cultural, geographic or biophysical nature of the activities.
Thanks to our team of local Regenerative Experts, we conduct field assessments of existing farms and design a roadmap to Regenerative Agriculture in partnership with the supply chain stakeholders.
Through our methodologies and collaborative approach, we design and implement training programs for Farmers, Cooperatives and Trader Technicians to support them in the adoption of new regenerative practices as well as certification.
We conduct impact assessments on key indicators related to Regenerative Agriculture: Soil, Water, Biodiversity, Climate, Economic and we support companies in assessing the value of these studies against their targets (climate, biodiversity, …).
We manage a Regenerative Fund to support farmers in their supply chain adopt regenerative practices. We ensure the selection of applicants; do a baseline assessment of the farm operation, define a roadmap to obtain the Regenerative Organic Certified standard and support the technical implementation of regenerative practices as well as tracking of key environmental indicators.
In 2020, the Regenerative Fund helped support four farms in North America, Chile, Argentina and Italy through the implementation of regenerative practices including cover cropping, hedgerows, water management, compost application, no-till, biodiversity improvement plan
Burberry launched a Regeneration Fund to support future carbon insetting projects in its global supply chain. For the Fund’s first flagship project, Burberry chose to partner with PUR Projet and launch a project within its own wool supply chain in Australia.
From 2020-2025, PUR Projet will work with six large scale wool producers to support the implementation and improvement of rotational grazing and regenerative practices. PUR Projet conducts comprehensive soil carbon measurements to calculate carbon sequestered as a result of practices implemented through this program.
WWF-Turkey selected PUR Projet as the technical consultant to develop regenerative agriculture training content and guidelines to build cotton farmer capacity and increase the adoption of regenerative agriculture practices with BCI farmers in the Söke region of Turkey.
We created an evaluation mechanism to measure the effectiveness of farmer training and a monitoring plan to assess the environmental impacts of regenerative practices selected for implementation. PUR Projet supports capacity building within the WWF-Turkey team on regenerative agriculture principles, practices, and impacts.
When working with farmers, we always adapt the design of the projects to the context and goals, while working towards the following core principles: